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"How Long Will Your Oil Last?"
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Site Last Updated: 05-21-2023 Site Navigation Please use my Customer/Tracking number (470077) for the links below when filling out the online forms. AMSOIL Online Application GuideTo Request a Free Product Catalog To Become an AMSOIL Preferred Customer For Information On Becoming a Dealer To Sell AMSOIL In Your Store Or Purchase For Use In Your Business Equipment Products by Type Useful Guides Recommended Oil Drain Intervals Guide* AMSOIL Motorcycle Lookup Guide* Recommended ATF, Gear Lube, Drain Interval Guide* AMSOIL Air and Oil Filter Recommended Change Intervals* Other Great Products Interesting Articles Harley Owners Should Choose AMSOIL!! How Do I Know The Test Results Are Valid? Why AMSOIL and not a brand name oil? Nothing Outperforms Mobil1? Wrong!!! The Federal Trade Commission Cracks Down On Oil Additives What About Oil Additives Like Slick 50 And Prolong? 409,000 Miles Without An Oil Change Over 535,000 Miles Testimonial
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AMSOIL Trademarked "First in Synthetics"Here's another interesting tid-bit. Albert J. Amatuzio, President and CEO of AMSOIL, Inc., announced a while back that the phrase "First in Synthetics" is now part of the AMSOIL registered trademark. No other oil manufacturer can claim to be first.Mr. Amatuzio told an interesting story as to how this came about. AMSOIL applied to have this statement registered and was told that they must prove to the trademark officials, by documentation, that AMSOIL Synthetic Oil was first, historically. However, they also said that by claiming to be first, AMSOIL was insinuating they were the best (or #1/first) from a quality or performance standpoint. So AMSOIL had to convince them that they had the best product to also claim to be first. AMSOIL proceeded to present comparison documentation and test results backing up the claim that AMSOIL was also the best. YES! THE TRADEMARK OFFICIALS ACCEPTED THE DOCUMENTATION to allow AMSOIL to use "first" in their trademark. But the process was not through. The procedure now required the government to notify all the other oil manufacturers that would be impacted by this decision, so they would have input before this decision would be official. They were notified in writing and given 90 days to object, comment or respond. The ninety days elapsed without a peep! AMSOIL not only convinced the trademark office that AMSOIL Synthetic Oil was first historically, but also convinced them that AMSOIL is the first in quality, and no other competitor objected!
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