Site Last Updated:
05-21-2023
Site Navigation
Home
Contact Info & Race Videos
Please use my Customer/Tracking number (470077) for the links below
when filling out the online forms.
AMSOIL Online Store
AMSOIL Online Application Guide
To Request a Free Product Catalog
To Become an AMSOIL Preferred Customer
For Information On Becoming a Dealer
To Sell AMSOIL In Your Store Or Purchase For Use In Your Business Equipment
Products by Type
Motor Oil
Hydraulic Oil
Compressor Oil
Fuel Additives
Transmission
Fluid
Gear Oil
Grease
Air & Oil
Filters
Other Products
Useful Guides
Recommended Oil Drain
Intervals Guide*
AMSOIL Motorcycle Lookup Guide*
2-Cycle Application
Guide*
Recommended ATF, Gear
Lube, Drain Interval Guide*
AMSOIL Air and Oil Filter Recommended Change Intervals*
Other
Great Products
Altrum - Vitamins
Interesting
Articles
Harley Owners Should Choose AMSOIL!!
"First In Synthetics"
AMSOIL
An American Success
How Do I Know The Test Results Are Valid?
Why
AMSOIL and not a
brand name oil?
10 Myths
About Synthetic Oils
Nothing Outperforms Mobil1?
Wrong!!!
The Federal Trade Commission Cracks Down On Oil Additives
What
About Oil Additives Like Slick 50 And Prolong?
409,000 Miles Without An Oil Change
Over 535,000 Miles Testimonial
|
What About
Oil Additives like Slick 50 & Prolong?
In recent
years many companies have been introducing engine oil
additives to the automotive repair market. Most of them
give the impression that oil alone cannot give you the
protection you need for today's engines. Although this
may be true of petroleum based motor oils, it is, for
the most part, not true of synthetics. If you want to
protect your engines better and improve your fuel
economy and performance, synthetic oils are definitely
the way to go.
AMSOIL
has been producing and marketing high quality extended
drain synthetic oils for over 25 years and has billions
of over the road test miles to show its performance and
money saving characteristics. Oil additives, on the
other hand, have been shown in many tests to give
marginal performance and/or fuel economy improvements.
Moreover, many oil additives have been shown to actually
increase engine wear. In the final analysis, the
question is: Do you want to waste your money on snakeoil
or on the "real deal"? AMSOIL
is the "real deal".
The
article that follows provides a very good analysis of
what oil additives can do (or not do) to your engine. It
was written by Fred Rau in Road Rider Magazine (now
Motorcycle Consumer News) and is for informational
purposes only. MCN in no way endorses the products of
AMSOIL,
or any other lubrication company.
ROAD RIDER/August 1992/Pg 15
Information for this article was compiled from reports
and studies by the University of Nevada Desert Research
Center, DuPont Chemical Company, Avco Lycoming (aircraft
engine manufacturers), North Dakota State University,
Briggs and Stratton (engine manufacturers), the
University of Utah Engineering Experiment Station,
California State Polytechnic College and the National
Aeronautics and Space Administration's Lewis Research
Center.
Road Rider does not claim to have all the answers. Nor
do we care to presume to tell you what to do. We have
simply tried to provide you with all the information we
were able to dredge up on this subject, in hopes it will
help you in making your own, informed decision.
You Can't Tell The Players Without
A Program
On starting this project, we set out to find as many
different oil additives as we could buy. That turned out
to be a mistake. There were simply too many available!
At the very first auto parts store we visited, there
were over two dozen different brand names available. By
the end of the day, we had identified over 40 different
oil additives for sale and realized we needed to rethink
our strategy. First of all, we found that if we checked
the fine print on the packages, quite a number of the
additives came from the same manufacturer. Also, we
began to notice that the additives could be separated
into basic "groups" that seemed to carry approximately
the same ingredients and the same promises. In the end,
we divided our additives into four basic groups and
purchased at least three brands from three different
manufacturers for each group.
We defined our four groups this way:
Products that seemed to be nothing more than regular
50-rated engine oil (including standard additives) with
PTFE (Teflonä) added.
Products that seemed to be nothing more than regular
50-rated engine oil (including standard additives) with
zinc dialkyldithiophosphate added.
Products containing (as near as we could determine) much
the same additives as are already found in most major
brands of engine oil, though in different quantities and
combinations.
Products made up primarily of solvents and/or
detergents. There may be some differences in chemical
makeup within groups, but that is impossible to tell
since the additive manufacturers refuse to list the
specific ingredients of their products. We will discuss
each group individually.
The
PTFE Mystery
Currently, the most common and popular oil additives on
the market are those that contain PTFE powders suspended
in a regular, over-the-counter type, 50-rated petroleum
or synthetic engine oil. PTFE is the common abbreviation
used for Polytetrafloeraethylene, more commonly known by
the trade name "Teflon," which is a registered trademark
of the DuPont Chemical Corporation. Among those oil
additives we have identified as containing PTFE are:
Slick 50, Liquid Ring, Lubrilon, Microlon, Matrix,
Petrolon (same company as Slick 50), QMl, and T-Plus
(K-Mart). There are probably many more names in use on
many more products using PTFE. We have found that oil
additive makers like to market their products under a
multitude of "private brand" names. While some of these
products may contain other additives in addition to PTFE,
all seem to rely on the PTFE as their primary active
ingredient and all, without exception, do not list what
other ingredients they may contain.
Though they have gained rather wide acceptance among the
motoring public, oil additives containing PTFE have also
garnered their share of critics among experts in the
field of lubrication. By far the most damning
testimonial against these products originally came from
the DuPont Chemical Corporation, inventor of PTFE and
holder of the patents and trademarks for Teflon. In a
statement issued about ten years ago, DuPont's
Fluoropolymers Division Product Specialist, J.F.
Imbalzano said, "Teflon is not useful as an ingredient
in oil additives or oils used for internal combustion
engines." At the time, DuPont threatened legal action
against anyone who used the name "Teflon" on any oil
product destined for use in an internal combustion
engine, and refused to sell its PTFE powders to any one
who intended to use them for such purposes. After a
flurry of lawsuits from oil additive makers, claiming
DuPont could not prove that PTFE was harmful to engines,
DuPont was forced to once again begin selling their PTFE
to the additive producers.
The additive makers like to claim this is some kind of
"proof' that their products work, when in fact it is
nothing more than proof that the American legal ethic of
"innocent until proven guilty" is still alive and well.
The decision against DuPont involved what is called
"restraint of trade." You can't refuse to sell a product
to someone just because there is a possibility they
might use it for a purpose other than what you intended
it for. It should be noted that DuPont's official
position on the use of PTFE in engine oils remains
carefully aloof and noncommittal, for obvious legal
reasons. DuPont states that though they sell PTFE to oil
additive producers, they have "no proof of the validity
of the additive makers' claims." They further state that
they have "no knowledge of any advantage gained through
the use of PTFE in engine oil." Fear of potential
lawsuits for possible misrepresentation of a product
seem to run much higher among those with the most to
lose.
After DuPont's decision and attempt to halt the use of
PTFE in engine oils, several of the oil additive
companies simply went elsewhere for their PTFE powders,
such as purchasing them in other countries. In some
cases, they disguise or hype their PTFE as being
something different or special by listing it under one
of their own trade names. That doesn't change the fact
that it is still PTFE. In addition, there is some
evidence that certain supplies of PTFE powders (from
manufacturers other than DuPont) are of a cruder version
than the original, made with larger sized flakes that
are more likely to "settle out" in your oil or clog up
your filters. One fairly good indication that a product
contains this kind of PTFE is if the instructions for
its use advise you to "shake well before using." It only
stands to reason that if the manufacturer knows the
solids in his product will settle to the bottom of a
container while sitting on a shelf, the same thing is
going to happen inside your engine when it is left idle
for any period of time.
The problem with putting PTFE in your oil, as explained
to us by several industry experts, is that PTFE is a
solid. The additive makers claim this solid "coats" the
moving parts in an engine (though that is far from being
scientifically proven). Slick 50 is currently both the
most aggressive advertiser and the most popular seller,
with claims of over 14 million treatments sold. However,
such solids seem even more inclined to coat non-moving
parts, like oil passages and filters. After all, if it
can build up under the pressures and friction exerted on
a cylinder wall, then it stands to reason it should
build up even better in places with low pressures and
virtually no friction. This conclusion seems to be borne
out by tests on oil additives containing PTFE conducted
by the NASA Lewis Research Center, which said in their
report, "In the types of bearing surface contact we have
looked at, we have seen no benefit. In some cases we
have seen detrimental effect. The solids in the oil tend
to accumulate at inlets and act as a dam, which simply
blocks the oil from entering. Instead of helping, it is
actually depriving parts of lubricant."
Remember, PTFE in oil additives is a suspended solid.
Now think about why you have an oil filter on your
engine. To remove suspended solids, right? Right.
Therefore it would seem to follow that if your oil
filter is doing its job, it will collect as much of the
PTFE as possible, as quickly as possible. This can
result in a clogged oil filter and decreased oil pres
sure throughout your engine. In response to our
inquiries about this sort of problem, several of the
PTFE pushers responded that their particulates were of a
sub-micron size, capable of passing through an ordinary
oil filter unrestricted. This certainly sounds good, and
may in some cases actually be true, but it makes little
difference when you know the rest of the story. You see,
PTFE has other qualities besides being a friction
reducer: It expands radically when exposed to heat. So
even if those particles are small enough to pass through
your filter when you purchase them, they very well may
not be when your engine reaches normal operating
temperature. Here again, the scientific evidence seems
to support this, as in tests conducted by researchers at
the University of Utah Engineering Experiment Station
involving Petrolon additive with PTFE. The Petrolon test
report states, "There was a pressure drop across the oil
filter resulting from possible clogging of small
passageways."
In addition, oil analysis showed that iron contamination
doubled after using the treatment, indicating that
engine wear didn't go down - it appeared to shoot up.
This particular report was paid for by Petrolon
(marketers of Slick 50), and was not all bad news for
their products. The tests, conducted on a Chevrolet
six-cylinder automobile engine, showed that after
treatment with the PTFE additive the test engine's
friction was reduced by 13.1 percent. Also, output
horsepower increased from 5.3 percent to 8.1 percent,
and fuel economy improved from 11.8 percent under light
load to 3.8 percent under heavy load. These are the kind
of results an aggressive marketing company like Petrolon
can really sink their teeth into. If we only reported
the results in the last paragraph to you, you'd be
inclined to think Slick 50 was indeed a magic engine
elixir. What you have to keep in mind is that often
times the benefits (like increased horse power and fuel
economy) may be out weighed by some serious
drawbacks...
The
Plot Thickens
Just as we were about to go to press with this article,
we were contacted by the public relations firm of Trent
and Company, an outfit with a prestigious address in the
Empire State Building, New York. They advised us they
were working for a company called QMI out of Lakeland,
Florida, that was marketing a "technological
breakthrough" product in oil additives. Naturally, we
asked them to send us all pertinent information,
including any testing and research data. What we got was
pretty much what we expected. QMI's oil additive,
according to their press release, uses "ten times more
PTFE resins than its closest competitor." Using the
"unique SX-6000 formula," they say they are the only
company to use "aqueous dispersion resin which means the
microns (particle sizes) are extensively smaller and can
penetrate tight areas." This, they claim, "completely
eliminates the problem of clogged filters and oil
passages."
Intrigued by their press release, we set up a telephone
interview with their Vice-President of Technical
Services, Mr. Owen Heatwole. Mr. Heatwole's name was
immediately recognized by us as one that had popped in
earlier research of this subject as a former employee of
Petrolon, a company whose name seems inextricably linked
in some fashion or another with virtually every PTFE-related
additive maker in the country. Mr. Heatwole was a
charming and persuasive talker with a knack for avoiding
direct answers as good as any seasoned politician. His
glib pitch for his product was the best we've ever
heard, but when dissected and pared down to the
verifiable facts, it actually said very little. When we
asked about the ingredients in QMI's treatments, we got
almost exactly the response we expected. Mr. Heatwole
said he would "have to avoid discussing specifics about
the formula, for proprietary reasons." After telling us
that QMI was being used by "a major oil company," a
"nuclear plant owned by a major corporation" and a
"major engine manufacturer," Mr. Heatwole followed up
with, "Naturally, I can't reveal their names - for
proprietary reasons." He further claimed to have
extensive testing and research data available from a
"major laboratory," proving conclusively how effective
QMI was. When we asked for the name of the lab, can you
guess? Yup, "We can't give out that information, for
proprietary reasons."
What QMI did give us was the typical "testimonials,"
though we must admit theirs came from more recognizable
sources than usual. They seem to have won over the likes
of both Team Kawasaki and Bobby Unser, who evidently
endorse and use QMI in their racing engines. Mr.
Heatwole was very proud of the fact that their product
was being used in engines that he himself admitted are
"torn down and completely inspected on a weekly basis."
Of course, what he left out is that those same engines
are almost totally rebuilt every time they're torn down.
So what does that prove in terms of his product reducing
wear and promoting engine longevity? Virtually nothing.
Mr. Heatwole declined to name the source of QMI's PTFE
supply "for proprietary reasons." He bragged that their
product is sold under many different private labels, but
refused to identify those labels "for proprietary
reasons."
When asked about the actual size of the PTFE particles
used in QMI, he claimed they were measured as
"sub-micron in size" by a "major motor laboratory" which
he couldn't identify - you guessed it - for "proprietary
reasons." After about an hour of listening to "don't
quote me on this," "I'll have to deny that if you print
it," and "I can't reveal that," we asked Mr. Heatwole if
there was something we could print. "Certainly," he
said, "Here's a good quote for you: 'The radical growth
in technology has overcome the problem areas associated
with PTFE in the 1980s'" "Not bad," we said. Then we
asked to whom we might attribute this gem of wisdom.
DuPont Chemical, perhaps? "Me," said Mr. Heatwole. "I
said that." QMI's press releases like to quote the
Guinness Book Of Records in saying that PTFE is "The
slickest substance known to man." Far be it from us to
take exception to the Guinness Book, but we doubt that
PTFE is much slicker than some of the people marketing
it.
The
Zinc Question
The latest "miracle ingredient" in oil additives,
attempting to usurp PTFE's cure-all throne, is zinc
dialkyldithiophosphate, which we will refer to here
after as simply "zinc." Purveyors of the new
zinc-related products claim they can prove absolute
superiority over the PTFE-related products. Naturally,
the PTFE crowd claim exactly the same, in reverse. Zinc
is contained as part of the standard additive package in
virtually every major brand of engine oil sold today,
varying from a low volume of 0.10 per cent in brands
such as Valvoline All Climate and Chevron l5W-50, to a
high volume of 0.20 percent in brands such as Valvoline
Race and Pennzoil GT Performance.
Organic zinc compounds are used as extreme pressure,
anti-wear additives, and are therefore found in larger
amounts in oils specifically blended for high-revving,
turbocharged or racing applications. The zinc in your
oil comes into play only when there is actual
metal-to-metal contact within your engine, which should
never occur under normal operating conditions. However,
if you race your bike, or occasionally play tag with the
redline on the tach, the zinc is your last line of
defense. Under extreme conditions, the zinc compounds
react with the metal to prevent scuffing, particularly
between cylinder bores and piston rings. However - and
this is the important part to remember - available
research shows that more zinc does not give you more
protection, it merely prolongs the protection if the
rate of metal-to-metal contact is abnormally high or
extended. So unless you plan on spending a couple of
hours dragging your knee at Laguna Seca, adding extra
zinc compounds to your oil is usually a waste. Also,
keep in mind that high zinc content can lead to deposit
formation on your valves, and spark plug fouling. Among
the products we found containing zinc
dialkyldithiophosphate were Mechanics Brand Engine Tune
Up, K Mart Super Oil Treatment, and STP Engine Treatment
With XEP2. The only reason we can easily identify the
additives with the new zinc compounds is that they are
required to carry a Federally mandated warning label
indicating they contain a hazardous substance. The zinc
phosphate they contain is a known eye irritant, capable
of inflicting severe harm if it comes in contact with
your eyes. If you insist on using one of these products,
please wear protective goggles and exercise extreme
caution.
As we mentioned, organic zinc compounds are already
found in virtually every major brand of oil, both
automotive and motorcycle. However, in recent years the
oil companies voluntarily reduced the amount of zinc
content in most of their products after research
indicated the zinc was responsible for premature
deterioration and damage to catalytic converters.
Obviously this situation would not affect 99 percent of
all the motorcycles on the road - however, it could have
been a factor with the newer BMW converter - equipped
bikes. Since the reduction in zinc content was
implemented solely for the protection of catalytic
converters, it is possible that some motorcycles might
benefit from a slight increase in zinc content in their
oils. This has been taken into account by at least one
oil company, Spectro, which offers 0.02 to 0.03 percent
more zinc compounds in its motorcycle oils than in its
automotive oils. Since Spectro (Golden 4 brand, in this
case) is a synthetic blend lubricant designed for
extended drain intervals, this increase seems to be
wholly justified. Also, available research indicates
that Spectro has, in this case, achieved a sensible
balance for extended application without increasing the
zinc content to the point that it is likely to cause
spark plug fouling or present a threat to
converter-equipped BMW models. It would appear that
someone at Spectro did their homework.
Increased Standard Additives: More
Is Not Necessarily Better
Though some additives may not contain anything harmful
to your engine, and even some things that could be
beneficial, most experts still recommend that you avoid
their use. The reason for this is that your oil, as
purchased from one of the major oil companies, already
contains a very extensive additive package. This package
is made up of numerous, specific additive components,
blended to achieve a specific formula that will meet the
requirements of your engine. Usually, at least several
of these additives will be synergistic. That is, they
react mutually, in groups of two or more, to create an
effect that none of them could attain individually.
Changing or adding to this formula can upset the balance
and negate the protective effect the formula was meant
to achieve, even if you are only adding more of
something that was already included in the initial
package. If it helps, try to think of your oil like a
cake recipe. Just because the original recipe calls for
two eggs (which makes for a very moist and tasty cake),
do you think adding four more eggs is going to make the
cake better? Of course not. You're going to upset the
carefully calculated balance of ingredients and magnify
the effect the eggs have on the recipe to the point that
it ruins the entire cake. Adding more of a specific
additive already contained in your oil is likely to
produce similar results. This information should also be
taken into account when adding to the oil already in
your bike or when mixing oils for any reason, such as
synthetic with petroleum. In these cases, always make
sure the oils you are putting together have the same
rating (SA, SE, SC, etc.). This tells you their additive
packages are basically the same, or at least compatible,
and are less likely to upset the balance or counteract
each other.
Detergents And Solvents Many of the older, better-known
oil treatments on the market do not make claims nearly
so lavish as the new upstarts. Old standbys like Bardahl,
Rislone and Marvel Mystery Oil, instead offer things
like "quieter lifters," "reduced oil burning" and a
"cleaner engine." Most of these products are made up of
solvents and detergents designed to dissolve sludge and
carbon deposits inside your engine so they can be
flushed or burned out. Wynn's Friction Proofing Oil, for
example, is 83 percent kerosene. Other brands use
naphthalene, xylene, acetone and isopropanol. Usually,
these ingredients will be found in a base of standard
mineral oil. In general, these products are designed to
do just the opposite of what the PTFE and zinc phosphate
additives claim to do. Instead of leaving behind a
"coating" or a "plating" on your engine surfaces, they
are designed to strip away such things. All of these
products will strip sludge and deposits out and clean up
your engine, particularly if it is an older, abused one.
The problem is, unless you have some way of determining
just how much is needed to remove your deposits without
going any further, such solvents also can strip away the
boundary lubrication layer provided by your oil. Overuse
of solvents is an easy trap to fall into, and one which
can promote harmful metal-to-metal contact within your
engine. As a general rule of thumb these products had
their place and were at least moderately useful on older
automobile and motorcycle engines of the Fifties and
Sixties, but are basically unneeded on the more
efficient engine designs of the past two decades.
The Infamous "No Oil" Demo
At at least three major motorcycle rallies this past
year, we have witnessed live demonstrations put on to
demonstrate the effectiveness of certain oil additives.
The demonstrators would have a bench-mounted engine
which they would fill with oil and a prescribed dose of
their "miracle additive." After running the engine for a
while they would stop it, drain out the oil and start it
up again. Instant magic! The engine would run perfectly
well for hours on end, seemingly proving the
effectiveness of the additive which had supposedly
"coated" the inside of the engine so well it didn't even
need the oil to run. In one case, we saw this done with
an actual motorcycle, which would be ridden around the
parking lot after having its oil drained. A pretty
convincing demonstration - until you know the facts.
Since some of these demonstrations were conducted using
Briggs and Stratton engines, the Briggs and Stratton
Company itself decided to run a similar, but somewhat
more scientific, experiment. Taking two brand-new,
identical engines straight off their assembly line, they
set them up for bench-testing. The only difference was
that one had the special additive included with its oil
and the other did not. Both were operated for 20 hours
before being shut down and having the oil drained from
them. Then both were started up again and allowed to run
for another 20 straight hours. Neither engine seemed to
have any problem performing this "minor miracle." After
the second 20-hour run, both engines were completely
torn down and inspected by the company's engineers. What
they found was that both engines suffered from scored
crankpin bearings, but the engine treated with the
additive also suffered from heavy cylinder bore damage
that was not evident on the untreated engine. This
points out once again the inherent problem with
particulate oil additives: They can cause oil
starvation. This is particularly true in the area of
piston rings, where there is a critical need for
adequate oil flow. In practically all of the reports and
studies on oil additives, and particularly those
involving suspended solids like PTFE, this has been
reported as a major area of engine damage.
The Racing Perspective
Among the most convincing testimonials in favor of oil
additives are those that come from professional racers
or racing teams. As noted previously, some of the oil
additive products actually are capable of producing less
engine friction, better gas mileage and higher
horsepower out put. In the world of professional racing,
the split-second advantage that might be gained from
using such a product could be the difference between
victory and defeat. Virtually all of the downside or
detrimental effects attached to these products are
related to extended, long-term usage. For short-life,
high-revving, ultra-high performance engines designed to
last no longer than one racing season (or in some cases,
one single race), the long-term effects of oil additives
need not even be considered. Racers also use special
high-adhesion tires that give much better traction and
control than our normal street tires, but you certainly
wouldn't want to go touring on them, since they're
designed to wear out in several hundred (or less) miles.
Just because certain oil additives may be beneficial in
a competitive context is no reason to believe they would
be equally beneficial in a touring context.
The Best of The Worst
Not all engine oil additives are as potentially harmful
as some of those we have described here. However, the
best that can be said of those that have not proved to
be harmful is that they haven't been proved to offer any
real benefits, either. In some cases, introducing an
additive with a compatible package of components to your
oil in the right proportion and at the right time can
conceivably extend the life of your oil. However, in
every case we have studied it proves out that it would
actually have been cheaper to simply change the engine
oil instead. In addition, recent new evidence has come
to light that makes using almost any additive a game of
Russian Roulette. Since the additive distributors do not
list the ingredients contained within their products,
you never know for sure just what you are putting in
your engine. Recent tests have shown that even some of
the most inoffensive additives contain products which,
though harmless in their initial state, convert to
hydrofluoric acid when exposed to the temperatures
inside a firing cylinder. This acid is formed as part of
the exhaust gases, and though it is instantly expelled
from your engine and seems to do it no harm, the gases
collect inside your exhaust system and eat away at your
mufflers from the inside out.
Whatever The Market Will Bear
The pricing of oil additives seems to follow no
particular pattern whatsoever. Even among those products
that seem to be almost identical, chemically, retail
prices covered an extremely wide range. For example: One
32-ounce bottle of Slick 50 (with PTFE) cost us $29.95
at a discount house that listed the retail price as
$59.95, while a 32-ounce bottle of T-Plus (which claims
to carry twice as much PTFE as the Slick 50) cost us
only $15.88. A 32-ounce bottle of STP Engine Treatment
(containing what they call XEP2), which they claim they
can prove "outperforms leading PTFE engine treatments,"
cost us $17.97. Yet a can of K Mart Super Oil Treatment,
which listed the same zinc-derivative ingredient as that
listed for the XEP2, cost us a paltry $2.67. Industry
experts estimate that the actual cost of producing most
oil additives is from one-tenth to one-twentieth of the
asking retail price. Certainly no additive manufacturer
has come forward with any exotic, high-cost ingredient
or list of ingredients to dispute this claim. As an
interesting note along with this, back before there was
so much competition in the field to drive prices down,
Petrolon (Slick 50) was selling their PTFE products for
as much as $400 per treatment! The words "buyer beware"
seem to take on very real significance when talking
about oil additives.
The Psychological Placebo
You have to wonder, with the volume of evidence
accumulating against oil additives, why so many of us
still buy them. That's the million-dollar question, and
it's just as difficult to answer as why so many of us
smoke cigarettes, drink hard liquor or engage in any
other number of questionable activities. We know they
aren't good for us - but we go ahead and do them anyway.
Part of the answer may lie in what some psychiatrists
call the "psychological placebo effect." Simply put,
that means that many of us hunger for that peace of mind
that comes with believing we have purchased the absolute
best or most protection we can possibly get. Even
better, there's that wonderfully smug feeling that comes
with thinking we might be a step ahead of the pack,
possessing knowledge of something just a bit better than
everyone else. Then again, perhaps it comes from an
ancient, deep-seated need we all seem to have to believe
in magic. There has never been any shortage of
unscrupulous types ready to cash in on our willingness
to believe that there's some magical mystery potion we
can buy to help us lose weight, grow hair, attract the
opposite sex or make our engines run longer and better.
I doubt that there's a one of us who hasn't fallen for
one of these at least once in our lifetimes. We just
want it to be true so bad that we can't help ourselves.
Testimonial Hype vs. Scientific
Analysis
In general, most producers of oil additives rely on
personal "testimonials" to advertise and promote their
products. A typical print advertisement will be one or
more letters from a satisfied customer stating something
like, "I have used Brand X in my engine for 2 years
and 50,000 miles and it runs smoother and gets better
gas mileage than ever before. I love this product and
would recommend it to anyone." Such evidence is
referred to as "anecdotal" and is most commonly used to
promote such things as miracle weight loss diets and
astrology. Whenever I see one of these ads I am reminded
of a stunt played out several years ago by Allen Funt of
"Candid Camera" that clearly demonstrated the side of
human nature that makes such advertising possible. With
cameras in full view, fake "product demonstrators" would
offer people passing through a grocery store the
opportunity to taste-test a "new soft drink." What the
victims didn't know was that they were being given a
horrendous concoction of castor oil, garlic juice,
Tabasco sauce and several other foul-tasting
ingredients. After taking a nice, big swallow, as
instructed by the demonstrators, the unwitting victims
provided huge laughs for the audience by desperately
trying to conceal their anguish and disgust. Some
literally turned away from the cameras and spit the
offending potion on the floor.
The rest of this article has been
snipped for the sake of brevity. I think you get the
idea. Don't go out and buy some Miracle Additive to do
what the oil in your engine doesn't do. Buy an oil that
does do it. AMSOIL
provides all of the benefits of
these additives plus many more without using Teflon or
anything like it. Thus, you don't have to worry about
the harmful side-effects. Have your cake and eat it
too!
|